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Data is everywhere. The companies that win are using the data they already have to make better decisions. Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain them, and 19 times more likely to be profitable, according to research by McKinsey.
14 min read
Data is everywhere. The companies that win are using the data they already have to make better decisions. Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain them, and 19 times more likely to be profitable, according to research by McKinsey.
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