April 21, 2023

Customer Case Study: Pernod Ricard

Pernod Ricard is a premium distilled beverages company headquartered in Paris, France. With a presence in over 86 countries worldwide, Pernod Ricard is the world’s second largest wine and spirit seller, with a competitive portfolio containing some of the world’s most beloved wines, spirits and liqueurs, including Jameson, Absolut Vodka, Kahlúa, Seagram’s and Malibu Rum.

Pernod Ricard has achieved global success through their guiding principle of decentralization, which allows them to make decisions close to consumers and brands.

“Being decentralized gives us a competitive advantage,” Andre says. But even with a decentralized approach, PRNA had to
find a regional solution for their North American payroll processes that aligned with their strategic goal of regionalization.

Decentralization and optimization 

“The U.S. market is the most important market for Pernod Ricard both in terms of value and volume,” says Marc Andre, vice president of information technology solutions for Pernod Ricard, North America.

“Our ambition in the U.S., as stated by our CEO, is to beat the market consistently,” Andre says.

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