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Data is everywhere. The companies that win are using the data they already have to make better decisions. Data-driven organizations are 23 times more likely to acquire customers, 6 times as likely to retain them, and 19 times more likely to be profitable, according to research by McKinsey.
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Given the choice of adding more in-house staff or contracting third-party personnel to complete tasks, more and more organizations find co-sourcing is a better alternative. The Business Dictionary defines co-sourcing as "the combining of services from within and outside a business to achieve the same goal."
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